2019 / Service Design, Strategic Design,
Service design > Scenarios > Marketing Strategy
Working partners: Veera Somerpalo, Essi Taipale, Helli Palmgren
Service design research with Anna Koponen
Np (Naisten Pukutehdas Oy) is a family business founded in 1919 in Lahti. The current servicing pants concept is made possible by the desire to provide quality service. The quality of our products and services will be steady and will be actively monitored. Products and services are designed with the customer in mind. The design of the pants collection is based on the body types of Finnish women. Three different body types - Ella, Evita and Dina - and the FitForMe collection are meant to guarantee the right pants for everyone. Administration, design and product development work in Finland!
Despite their quality products and long history, the company felt that it was outdated. Most of the customers were older about fifty or older. The company felt the need for reform, especially for younger customers. Our team took up this challenge and worked out how and how to make the company and its products more attractive to younger customers. Based on the Service Design Survey (User Interviews, Benchmarking, Observation and Workshop), we created three scenarios, one of which was selected. I took responsibility for the service design study with Anna Koponen.