2018 / Visual Idenity, Branding


Fearless, caring and witty.

RePack is a Finnish company that makes a returnable and reusable packaging for web stores. RePack is supported by a reward system that supports voucher use, charity donations or loyalty programs.

The client looked for a visual identity that is fearless, witty but also caring at the same time. I was inspired by old colorful sportswear, traffic signs, and fast-movements. I found it important that the expression represents that the package arrives on time and creates joy when it arrives.

Concept design for RePack, Individually project


©2019 by Emilia Pulkkinen